Let me tell you a story about Michael.
Mike, as he likes to be called, is a 44-year-old Accountant that, up until four years ago, enjoyed professional success running his own Accounting business. At 35, he became the CEO of the largest abattoir in Western Australia and was running a successful business. However, since acquiring a “traditional” Accounting business some four years ago, his life has been in decline. Mike knew that he needed to change the way he ran his business because he understood that the traditional way is facing extinction but didn’t have the tools or motivation to make those changes. He used market decline and technology changes as excuses as to why his business continued to shrink whilst, deep down inside, he knew that he needed to make changes. The thing is he didn’t and guess what? Late in 2016, he lost his business and declared himself bankrupt in May of 2017.
On Wednesday, 7th of June, Mike saw an email in his inbox about our ‘The Perfect Firm’ one-day seminar for Accountants scheduled on the 9th of June. He immediately jumped into our website and saw that there was a seat available so he spent $187 to register. Mike came that Friday to spend the whole day with me and a room full of Accountants. I discussed how to develop a thriving business that is respected by peers and absolutely loved by clients. I showed them how to build Accounting firms they can look at with pride and gratitude, businesses designed the way they would want it and that performs on their own terms. The Accountants that came walked away with the tools, content, strategies, and how-to methodologies to do exactly this.
A week later, I received an email from Mike that started out with, “Before I get to my journey and the reason why I attended last Friday's seminar at the Parmelia, can I say a massive thank you? Friday's seminar was a moment in my timeline that changed my life forever.” I felt so happy for him. I also feel so proud that we are making a difference. He ended his email by saying, “I’m in. I’m loaded and watch this space. Thanks again for being the catalyst.”
Mike has signed up for a Magnify membership and we are looking forward to working with him for years to come.
Rob NixonCo-founder at PANALITIX
About the Author
Rob Nixon is the world’s foremost authority on how accounting firms can achieve peak performance. Since 1994, he has been running businesses that specialize in helping Accountants run better, more profitable businesses. His speaking work has taken him around the world where he has spoken to in excess of 170,000 Accountants. Currently, his landmark strategies and products are used by Accountants in over 30 countries.
On average, clients increase profit by 75.5%, enhance capacity by 30.6% and achieve sustainable revenue growth of 52.1% - in just 12 months.
Rob is the author of two best-selling books “Accounting Practices Don’t Add Up – why they don’t and what to do about it” – and “Remaining Relevant – the future of the accounting profession”. Both have received rave reviews from Accountants and industry professionals from around the world.
Rob’s latest book “The Perfect Firm: Your Playbook for Building a Perfect Accounting Business” aims to help Accountants build their perfect accounting firm.
In 2005, he created the revolutionary coaching model called coachingclub. The coachingclub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. So far, over 800 accounting firms have graduated from his coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.
Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia with his lovely wife Natalie and three children.