From Average to Extraordinary: An Accountant’s Success Story

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I always smile when I recall Mark Said.

Got an email from him with a video attached that I showed to my team, and it melted their hearts.

His Accounting firm, MKS Group, which is based in Melbourne, Australia, is a true definition of success if there ever was one. But Mark exclaimed while taking a stroll in the majestic Central Park in New York City:

“None of this would have been possible without the tools and the support that we get from PANALITIX. Whether it be the TRUST assessment, the LearningHUB, the Growth Equation, and just the analytical reports that we can give to our clients, it is something short of spectacular!”

With a picturesque background and a camera in one hand, Mark was talking about how PANALITIX has revolutionized the way his Accounting firm does business.

It has been seven years since MKS Group signed up to be members of PANALITIX. Mark and his partners have taken their relatively average profit-earning firm and transformed it into the revenue steamroller it is now.

“We’ve got some magnificent wins that we’ve had - some well over six-figure figures, and we’ve never experienced that before. And, there’s absolutely no way we would’ve had the confidence or the expertise to do it if it wasn’t for the tools that are available to us in the LearningHUB.”

Mark mentioned that he and his team have gotten a lot of training from LearningHUB, the world’s largest eLearning platform specifically designed and engineered for Accountants by Accountants, and it shows in how well his team is performing.

I am witness to MKS Group’s meteoric rise to becoming a definitive ‘The Perfect Firm’. Mark and this team have also been successful members of CoachingClub. The team at MKS said:

“Throughout this period, we are outwardly proud of our successes, through the implementation of the strategies and ideas that has been provided.”

“There is no point in having a business coach if you do not listen, reflect and act. Listening and reflection is the easy part. Taking action is the process of which you learn what you can and implement it in your own business.”

“At MKS, we not only listen and implement everything that is taught, we also reflect positively on PANALITIX. How? Through the active promotion of PANALITIX to other accounting businesses we know. Mark Said has personally referred VI Partners (in becoming PANALITIX members) and OC Partners as he believes in the power of the systems and strategies that absolutely work and have successfully improved their own business.”

This is why I truly admire Mark and his team’s resolve. They were willing to take hold of his firm’s future and look at where they are now.

“We’ve had a fantastic journey. We’ve learned so much. And, none of our growth, none of our expertise, even as far as offshoring and having a team in the Philippines, none of that would have been possible if we didn’t have the tools within PANALITIX.”

To date, Mark and his team have been hitting KPI’s out of the park and achieving all the goals the’ve set out to achieve. They’re now setting even higher goals than ever before, and we’re definitely behind them 100%.

Of course, we’re looking forward to another awesome video!

You can do the same for your firm. Let us help you.


Rob Nixon

Co-founder at PANALITIX

About the Author

Rob Nixon is the world’s foremost authority on how accounting firms can achieve peak performance. Since 1994, he has been running businesses that specialize in helping Accountants run better, more profitable businesses. His speaking work has taken him around the world where he has spoken to in excess of 170,000 Accountants. Currently, his landmark strategies and products are used by Accountants in over 30 countries.

On average, clients increase profit by 75.5%, enhance capacity by 30.6% and achieve sustainable revenue growth of 52.1% - in just 12 months.

Rob is the author of two best-selling books “Accounting Practices Don’t Add Up – why they don’t and what to do about it” – and “Remaining Relevant – the future of the accounting profession”. Both have received rave reviews from Accountants and industry professionals from around the world.

Rob’s latest book “The Perfect Firm: Your Playbook for Building a Perfect Accounting Business” aims to help Accountants build their perfect accounting firm.

In 2005, he created the revolutionary coaching model called coachingclub. The coachingclub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. So far, over 800 accounting firms have graduated from his coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.

Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia with his lovely wife Natalie and three children.

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