In a true value-pricing environment, you price projects upfront and thus your team is incentivized to drive as much time out of client projects. This increases your capacity for new projects or new clients which means more profit and revenue growth.
Value pricing is the ultimate approach to breaking the nexus between hours and price. Consider how many times in your career you provided a client with advice that created significant value but, because it only took you 30 minutes, your fee was very low (or even non-existent.). It may have been short discussion but based on years of learning how to give that advice. It’s that value gap that you need to fill by becoming expert at value-based pricing.
In this one-hour session, your key takeaways will be: