We are very proud to announce that, because of the continued delivery of MarketingHUB newsletters (formerly Elevate) by our members to their clients, we have now provided 722,713 days of eLearning to children in rural India. We have done this in partnership with B1G1, a non-profit organization dedicated to embedding social impact programs into everyday business operations.
One day of eLearning is given to a child for every one MarketingHUB newsletter that gets sent out. The delivery of eLearning is done by Bombay Mothers & Children Welfare Society (BMCWS). Currently, 91 villages, 121 schools and 18,000 students are taking part in the eLearning program.
Educational materials are created annually covering Math, Science, Language, Art and other curriculum material. The content developed is interactive and animated so it’s engaging to younger students. The content is loaded into USB sticks so education can be delivered without internet connections.
The eLearning program has become such a hit with the children that student attendance has improved and the dropout rate has decreased in schools delivering this program.
One beautiful result is that families share the learning experience as the parents of students sometimes attend class along with their children to partake in eLearning content.
Another great outcome is that the rural children’s exposure to technology from a young age helps them compete with urban students when they become adults and start looking for work.
Colin Dunn, Co-founder and Director of Member Success of PANALITIX has said, “At PANALITIX, we have created a comprehensive eLearning platform to support the content our members use to achieve their business goals. So what better way to thank them for subscribing to our services than to be able to provide eLearning for those less fortunate. We are thrilled to be able to make such an impact in a hugely important area."
Once again, we would like to express our gratitude to all our members for continuing to subscribe to our program and supporting this advocacy. It is our honor and privilege to be part of this amazing opportunity to change people’s lives for the better and make a massive difference in society in general.