LATEST BLOGS
50% of Marketing is Wasted – But Nobody Knows Which 50%
RESOURCES / ARTICLES 50% of marketing is wasted – but nobody knows which 50% You may have heard those wise words. It’s a conundrum for accounting firms wishing to grow. We all know we need to do some marketing, but what should we do, which channels should...
What ‘My Insights’ Tells You About Your Clients
RESOURCES / ARTICLES WHAT ‘MY INSIGHTS’: tELLS yOU aBOUT yOUR cLIENTS In the early stages of bringing a new client on board, a lot of effort is made to get to know them. But as the relationship develops and interactions become ‘business as usual’,...
The Beauty Industry: Putting On a Fresh Face when Selling to Your Clients
RESOURCES / ARTICLES The Beauty Industry: Putting On a Fresh Face when Selling to Your Clients I don’t know much about makeup; the different kinds, who makes it, what it costs, how it’s applied and so on... But I noticed some charges on my credit card, which...
How a Sales Culture Can Future-proof Your Accounting Firm
RESOURCES / ARTICLES How a Sales Culture Can Future-proof Your Accounting Firm At our PANALITIX Annual Conference in November, we were privileged to welcome Chip Conley, Strategic Advisor to AirBNB, as one of our speakers. During his speech, Chip talked about...
How to improve collections (hint – you are not a charity, or a bank!)
RESOURCES / ARTICLES HOW TO IMPROVE COLLECTIONS (HINT – YOU ARE NOT A CHARITY, OR A BANK!) One of the five key business areas we focus on with accounting firms is that of Optimizing Processes. It’s a critically important area, as many accountants find...
Most people aim at nothing and hit it with amazing accuracy
RESOURCES / ARTICLES MOST PEOPLE AIM AT NOTHING AND HIT IT WITH AMAZING ACCURACY! Accountants, like most business people, are not good at setting goals. They typically take an incremental, rather than innovative approach to planning. If you did $2 million in...
UPCOMING EVENTS
KickStart is a strategic business planning and leadership training workshop created by Accountants for Accountants. You will be taken through a unique process of developing your own customised One Page Plan that will drive your Accounting business forward with guaranteed results, clarity and direction.
