RESOURCES / ARTICLES Helping Clients ‘Fly High’ With a First-Class Experience According to their in-flight magazine, Qantas has launched new technology which ‘calculates thousands of possible routes in an instant, crunching huge amounts of data on wind patterns,...

RESOURCES / ARTICLES Email Marketing Best Practices That Drive Results   The toothbrush you are gifted on the airplane is designed to be used once… and then discarded. Same with the paper cup at the gym. Other products like a Stradivarius violin, denim jeans,...

RESOURCES / ARTICLES 50% of marketing is wasted – but nobody knows which 50%   You may have heard those wise words. It’s a conundrum for accounting firms wishing to grow. We all know we need to do some marketing, but what should we do, which channels should...

RESOURCES / ARTICLES WHAT ‘MY INSIGHTS’: tELLS yOU aBOUT yOUR cLIENTS   In the early stages of bringing a new client on board, a lot of effort is made to get to know them. But as the relationship develops and interactions become ‘business as usual’,...

RESOURCES / ARTICLES The Beauty Industry: Putting On a Fresh Face when Selling to Your Clients   I don’t know much about makeup; the different kinds, who makes it, what it costs, how it’s applied and so on... But I noticed some charges on my credit card, which...

RESOURCES / ARTICLES How a Sales Culture Can Future-proof Your Accounting Firm   At our PANALITIX Annual Conference in November, we were privileged to welcome Chip Conley, Strategic Advisor to AirBNB, as one of our speakers. During his speech, Chip talked about...