Redesigning Your Business Life: It all Starts with You

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Your business is just that, YOURS, no one else’s. That means you should be the main benefactor and the person enjoying it the most. Most firms, though, are not operating by design, but rather operating by default. Moving away from this default model requires a redesign process. To build a business by design, you need to lay down some ground rules and create new strategies to be implemented which often requires new people to be involved. All of which start with YOU and YOUR business life.

Take a minute to ask yourself if you’re doing the work you want to be doing. Are you doing the work you want to do when you want to do it? What about the people you work with? Are you working with the right people? People who inspire you and support your business vision? What about your business operations? Is your business operating on a day-to-day basis or do you have a plan?


There are only three major things that every business owner should be doing at all times - high-end billable work, sales and nurturing meetings with clients, and leading the team. To increase business performance, develop new ideas and hold people accountable to those ideas. As you work to transform your firm from a business by default to a business by design, there are four other areas to focus on following the redesign of your business life. Examine YOUR numbers, analyze YOUR services, develop YOUR culture and target YOUR clients..

Building a business by design is about designing or redesigning the business to the way you’ve always envisioned it. You are the foundation for your business. Whether you are just starting out or have been in business for over a decade, it’s never too late to take charge and redesign your business life.

Our Magnify membership program has helped Accounting firms around the world develop and implement marketing strategies that delivers results. You too can achieve this for your firm and so much more. Learn more about what Magnify can do for you.


About the Author

Colin Dunn

Director & Co-founder at PANALITIX

Colin is a Chartered Accountant who, having spent almost 10 years with one of the fastest growing and most innovative firms in the UK, has since invested over 20 years helping business owners to improve their businesses with a focus on attracting new clients, better managing existing clients, developing new products, building an engaged team and strengthening internal business processes.

Colin's primary focus at PANALITIX is on product development and business improvement content. He is the author of the bestselling book “Accountants: The Natural Trusted Advisors".

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