How do you let clients know that you offer a great service that will make a real difference to their business?
Should you call them all up?
Ugh, that sounds awful.
Send an email?
Grabbing a client’s attention is hard. Holding their attention is even harder.
So what’s the secret? Well, sorry, no magic here. First, is the ‘hard’ stuff.
Many Panalitix clients struggle to articulate their:
1. Value Proposition:
Explaining why a client needs what they are offering.
Reminding clients why they are uber-qualified to perform this service.
3. Well-defined Scope of Work:
Clearly presenting the details of what the service entails.
4. Upfront pricing:
No surprises. It’s done and dusted once the client signs.
But, once this has all been established, it’s time for the ‘fun’ stuff. Because HOW all of this information is presented can make a big difference.
Who says accounting and business advisory services can’t be…sexy?
What if you made a short video that explained your value proposition and why your firm can deliver?
What if you then embedded this video in a super-slick document that also clearly laid out the Scope of Work, the Investment, and was ready to capture a digital signature so your client could sign right away? And then, once the deal was closed, a request for payment was automatically triggered? Wouldn’t it also be great to be notified when someone opened your campaign?
Panalitix has been helping our clients create clear, value-added marketing campaigns that grab attention and close sales. Let us take you to the next level of marketing your accounting and advisory services!